Learn how to use Pinterest effectively by following some simple, updated Pinterest guidelines. See steady, consistent growth as your pins get noticed. Ready to see increased traffic to your blog? Let’s get started!
My Pinterest Backstory
Have you been wondering how to increase your monthly Pinterest viewers without spending any money on a Pinterest scheduling service? I’d like to share something that worked well for me. I’ve been engaging in this strategy for about three months now, and my Pinterest viewership continues to grow. Now, some people scoff at the monthly viewers number, claiming it is just a vanity number for looks. However, despite the doubters, the monthly viewers are significant for one important reason. Each person who views a Pinterest pin is a potential visitor to your webpage.
For those of you who are familiar with my blog, you know that I am frugal and don’t spend a lot of money to keep my blog going. That’s why I’m so excited to share this method with you. I really did increase my Pinterest monthly viewers by a huge amount without spending a penny on a scheduler. If this sounds good to you, friends, keep reading!
***Disclaimer: This post contains affiliate links, which means I earn some compensation from qualifying purchases at no additional cost to you.***
Important Note About Multiple Pinterest Accounts
Many people have multiple Pinterest accounts, including me. The Pinterest account I am basing my Pinterest tips on is NOT the account that goes with this blog. The Pinterest account for Book and Tech Tips is fairly new and growing. My tips are based on the performance of my other blog’s account, FluxingWell. Please feel free to browse around both accounts as much as you like.
Group Boards Are No Longer as Helpful
In the past, people used group boards to boost monthly Pinterest viewership, but not as much anymore. Group boards on Pinterest have decreased in value. Sometimes, there may be a niche-specific board that might be interesting to be a part of, but no one really shares the pins that others put there anymore. If you decide to be part of a group board, make sure it is one that does not require you to pin the contributions from others. If you have a brand new Pinterest account, a group board may get you some additional exposure. Monitor the board to see how well it performs and monitor the pins you post there. If you get good results, great, but don’t count on it too much. What should you do instead? Read on!
Frequency of Pins to Increase Pinterest Monthly Viewers
Pinterest now values fresh content, and if your heart is sinking thinking of all of the work you will have to do to create extra pin images, take heart. Just one fresh pin a day with a new image will keep your account in good standing. Be consistent, use the built in Pinterest scheduler, and you should be good. Make sure each pin description is optimized with keywords that people are actually searching, and you will see your pin visibility rise.
Every Cloud Has a Silver Lining
About a month into my first Pinterest journey, I experienced a minor setback. I changed the format of my URL (web address) links to my blog posts. Suddenly, the links in my pins led nowhere! I had to edit all of my old pins to reflect the new URL. Since Pinterest loves fresh pins, even if the linked content is older, this actually worked to my advantage. I tried to go through and pin one updated pin to the most relevant board every day.
Not Explosive, but Consistent Blog Traffic
When I checked my blog traffic statistics, I noticed steady, not explosive, growth. My blog traffic also became more consistent. For example, on the days I would publish a new blog post, my traffic would increase. Traffic would maybe stay steady for one day after the new post but then would drop off. Since I post about twice a week, I was seeing my blog traffic drop at least twice a week. Since I began using this manual pinning strategy, my blog traffic has remained more consistent between posts. I think this is because I have been pinning the updated pins linked to my blog posts on the days when I don’t share a pin to a new blog post. That drives traffic to my blog on those days that used to be my “down” days.
Create New Boards from Roundup Post Using Your Own Content
Creating more boards of my own has worked well for me recently. Now that group boards are no longer as helpful, I look at my own boards to see where I have topic clusters that might be the foundation for a new board. For example, from my huge board “Recipes to Try” I looked at some of the sections and created some new boards with titles like “Canning” or “Easy Recipes”. Look at your existing blog posts to see where you have topic clusters. If possible, create a new blog post that is a roundup of those cluster posts. Create a new board with the topic cluster as the Title, add in relevant keywords to your board description, then create pins for each section of your roundup post.
A Quick Checklist and a Facebook Group to Start With
I packed a lot of information into this post. To avoid overwhelming you with the steps to this strategy, I made a handy checklist. All of these things can be done for free:
- Pin a new, fresh pin each day using the free Pinterest scheduler.
- Use Pinterest searches to locate keywords to optimize your pin description for searches.
- Create new boards based upon content you already have in existing boards and blog posts.
- Update your Pinterest bio and make sure it reflects your content.
- Join a Pinterest support group in Facebook. (Hint, hint! See below!)
Would you like to have the opportunity to share your pins and learn more Pinterest strategies? Join my Facebook group, Blogging Well with Pinterest.
Taking a Pinterest Class
Something else that helped boost my Pinterest game was a class called Pinteresting Strategies. Yes, this is an affiliate link. I wouldn’t have included it in this post if I didn’t believe it to be effective. This reasonably-priced class upped my Pinterest skills immensely. Whether you are just starting out on Pinterest or have been working away at it for a while, there will be useful and valuable strategies for you to put into action right away. Since taking this course, my Pinterest click-through rate has increased dramatically.
Adding an Effective Pinterest Tool
Another strategy I’ve been using lately to boost my Pinterest visibility is the excellent tool called PinClicks. You can use this tool for keyword research and seeing which pins are getting the most saves. It’s easy to copy the annotated interests for high-performing pins from others in your niche so that you can compose effective, high-converting titles and pin descriptions. I highly recommend adding this tool to your Pinterest toolbox.
What Has Worked Well For You?
I am always learning and always getting new ideas from people. Do you have favorite Pinterest strategies? One reason I love Pinterest so much is it provides excellent opportunities for experimenting with new graphic design techniques.
Have a wonderful week, and may all of your Pinterest efforts meet with great success!
Related Posts:
- How to Add a Pinterest Widget to Your WordPress Blog
- How to Make a Video Pin on Pinterest
- How to Quickly Create a New Pin for an Old Post in Pinterest
- Creating Evergreen Pins for Pinterest
Lisa Mitchell is a school librarian who likes to use her job as an excuse to stay up far too late reading books and noodling around with tech tools.
Like what you read? Please share!
I love your post, I usually don’t make any comments but after reading this I wanted to leave a comment just to let you know that a newbie blogger is also from your audience.
Great! I wish you success in your blogging journey.
Thanks for these Pinterest growth tips. Now that Google is tougher to get traffic from, Pinterest has become my number one source of traffic. I appreciate these simple ideas!
Yes, Pinterest has been a lifesaver for many bloggers. I’m so glad you found these Pinterest growth tips helpful. Good luck out there!